The mural is quite Turkish, just not the typography. There are historical Ottoman murals where "Ottoman" was used. (A language derived from farsi and arabic) this looks like indian. this is all I can say about the ad.
About the context: I don't think we have many tourists here from Slovakia. Turkey is not a highly preferred destination for them as far as I can see... So why mentioning it in an ad which will cost you to print here and there? Just use a relevant touristic destination... or maybe we, it's a cliche and we, Turks have a bad reputation in Slovakia. Oh, It would kill us if we have a bad reputation in Slovakia... damn.
?Inspiration exists, but it has to find us working.? Picasso.
Source: http://adsoftheworld.com/media/print/union_travel_insurance_truth_well_told_turkey
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